1960s Essay examples - 1119 Words

The 1960’s – an Era of Discord nbsp;nbsp;nbsp;nbsp;nbsp;A young black man is brutally murdered for a harmless comment to a white woman. A mother distresses over the discovery of her son’s rock and roll collection. A United States soldier sits in a trench in Vietnam contemplating the reason for his sitting knee-deep in mud. The 1960’s was marked with confusion, insecurity and rebellion. It was a period of time when Americans stood up and took full advantage of liberalism in America and their God-given right to freedom of speech to create a decade bursting with social revolutions. The Civil Rights Movement, Counter Culture and the War in Vietnam were three of the most prominent events during this era and helped to define the 1960’s as†¦show more content†¦At rest stops, whites would go in Black’s only areas and vice versa. Hostility was faced along the way, as in Montgomery, Alabama, where an uprising occurred and President Kennedy felt it necessary to enforce Martial Law. Althou gh the â€Å"ride† never made it to New Orleans, they forced the Kennedy Administration to take a stand against civil rights and segregation was outlawed in interstate bus travel. Arguably the most significant victory for the Civil Rights Movement occurred in Birmingham, Alabama. Martin Luther King led sit-ins and protests against segregation beginning on April 3, 1963. Bull Connor, mayor of Birmingham attempted to stop these protests by jailing MLK. In solitary confinement, King wrote the highly influential, â€Å"Letter from Birmingham Jail,† further encouraging protests. Children refused to attend school and stayed in parks. Connor sent in firefighters to hose them away but they remained insistent. When all jails were filled and the administration had it’s back to the wall, business communities agreed to integrate lunch counters and hire more black workers; a huge victory for Martin Luther King. After events like these and a considerable amount of bloodshed, the segregation problem took an upward swing and differences began to be reconciled, eventually leading to the Civil Rights Act of 1954. nbsp;nbsp;nbsp;nbsp;nbsp;Counterculture in the 1960’s sprung from a desire of primarily young people to rebel against the conformities of theShow MoreRelatedEssay The Hippie Movement of 1960s America1422 Words   |  6 Pagesgiving up, the hippies stayed true to their beliefs and rose up, creating their own counterculture. The purpose of the counterculture was to create a community where there was a commonality of ideas and convictions. The American hippie movement of the 1960s was strengthened by the drastic increase of the youth population because of the the baby boomers, a longer adolescent period due to the improved economy, and the use of media and communications, such as TVs and radical college newspapers. ThereRead MoreThe Different Impressions of People About the 1960s Essay783 Words   |  4 PagesThe Different Impressions of People About the 1960s During the 1950s to the 1960s there was many changes in society. Many dramatic events of the twentieth century happened in the sixties, such Yuri Gagarin was the first man in space, Cuban missile Crisis, and John F Kennedy’s assassination. The Vietnam War and the first men on the moon,but the sixties was blamed for many things going wrong in society For teenagers the sixties was a great time for them, they could Read MoreThe 1960s in the United States Essay487 Words   |  2 PagesThe 1960s in the United States To some people the 1960s were the best of times, to others it was a period where many things went wrong in society. Why do people have such different ideas about the 1960s? Many people who lived through the 60s decade feel it was revolutionary; a ‘swinging’ period after years of austerity and gloom with the young people commanding the army of change. This view however, has been challenged. Some think that the 60s have a misguidedRead MorePopular Culture in Britain at the Beginning of the 1960s Essay735 Words   |  3 PagesPopular Culture in Britain at the Beginning of the 1960s In this essay I will describe the key features of popular culture in Britain at the beginning of the 1960s. In the late 40-50s, life was drab, uniform and restrained. People generally had a low standard of living as a result of the Second World War. This was formally known as austerity. There were also people during this time period who were known as â€Å"angry young men†. These people complained about society, withoutRead MoreEssay about The Appearance of Youth in the 1960s1056 Words   |  5 PagesFashion in the Sixties Throughout time the United States has changed, whether it is hairstyles, clothing styles or all around consciousness, the people of this fantastic era represent the patriotic lifestyle of the 1960’s. The appearance of the youth in the 1960’s was different than that of any era that came before, and many of the styles that originated then are still seen today, thirty years later. As one takes a look back upon the sixties one must remember that, unlike today, it was imbeddedRead MoreHow 1960s Has Impacted And Influenced Today s Society1396 Words   |  6 PagesHow have the 1960s dramatically impacted and influenced today’s society? In today’s society, there are many controversial topics that we are facing today; we have the 1960s to thank for those things. The sixties was one of the most impactful decades pertaining to culture revolutions; it is the decade that brought into play some of the problems and privileges that the present is dealing with now. The sixties brought the gay movement, women’s rights, the drug revolution, and has also impacted musicRead MoreA Brief Analysis Of the Counterculture Movement of the 1960s2857 Words   |  12 Pagescounterculture refers to a more significant, visible phenomenon that reaches critical mass and persists for a period of time. According to Roszaks definition, the counterculture movement refers to all the protest movements that happened in America in the 1960s, including both the political movements such as the womens liberation movement, the African-American Civil Rights Movement, the antiwar movement against Vietnam, the environment movement, the gay rights movement, and the cultural movements as drugRead MoreDuring the 1960s, a new culture spread throughout the United States, stirring up the Flower Power800 Words   |  4 PagesDuring the 1960s, a new culture spread throughout the United States, stirring up the Flower Power movement as well as the aversion from the typical Americ an lifestyle. These â€Å"Hippies† as they were known, didn’t want to fit in with the mainstream crowd. The name â€Å"hippie† was taken from the term â€Å"hipster†. It described how the Hippies believed that we should make love, not war, their vocal opposition to the United States’ involvement in the Vietnam War, and the increasingly rocky road to shared civilRead MoreThis essay, 1920s vs 1960s, writen in AABB format, deals with the comparison of; general statistics, fashion styles of both men women, music, controversial issues.1502 Words   |  7 Pages1920s vs. 1960s Over the past century, people living in the United States have experienced many changes. As the times change, so do the people. In the 1920s, people acted differently then compared to the people in the 1960s. Yet, they both have one thing in common; they shaped our history. In the 1920s, about 106,521,537 people inhabited the United States. It was a rough period in our history, with about 2,132,000 people unemployed and murder, swindles, and racketeering as the most popularRead MoreEasy Rider and the Phenomenon of the 1960s Counterculture Teenpic3130 Words   |  13 PagesIn the following essay, I will attempt to highlight the phenomenon in cinema known as the counterculture youth-pic. This trend in production started in the late 1960s as a result of the economic and cultural influences on the film industry of that time. The following essay looks at how those influences helped to shape a new genre in the film industry, sighting Easy Rider as a main example, and suggests some possible reasons for the relatively short popularity of the genre. The standard

Domestic Violence The Rights Of Women Essay - 2697 Words

ABSTRACT Most often the term ‘Domestic Violence’, pictures a scene where a woman is beaten up by her husband. But is the scope of the term just limited to that or is there much more to it? Is domestic violence actually a women’s issue or is there something to do with the issues involving the men in our society? Is it the wife who is subjected to such torturous situations or do the mothers, sisters and daughters also face similar situations at home? These are certain questions that need to be answered to make one understand the true implications of domestic violence. As far as the legal position is concerned, our Parliament has passed an Act called ‘The Protection of Women from Domestic Violence Act, 2005’ with the aim to provide more effective protection of the rights of women, who are victims of violence of any kind, occurring within the family, within the domestic spheres. One of the major drawbacks of this Act is that it does not extend its protection to women living in the household other than the wife. The only provision they have is the ‘Right to Reside’. Moreover, domestic violence is considered to be a domestic affair and women often, in the name of the honor of the family do not report the violence, they rather prefer to remain silent on such occurrences of cruelty. Further, this Act does not address the issue of Marital Rape which is a crime. Unfortunately our constitution has not provided any remedy for the victims of such a crime. This paper aims to find realShow MoreRelatedTopics Involving Employment For Women, Women s Rights, And Domestic Violence / Sexual Assault1475 Words   |  6 Pages The individual that I chose to interview on topics involving employment for women, women s rights, and domestic violence/sexual assault was Pam Polm. Pam was born on December 15, 1953 at Mercy Hospital in Bakersfield, CA. Pam is the oldest of two siblings, having two younger brothers. Growing up, both of her parents worked, her mother working on and off at certain times throughout her childhood. She got married in 1972 to her husband Dennis and is still happily married to him today. TogetherRead MoreCulture affects Domestic Violence Essay857 Words   |  4 PagesDomestic violence is the act of violence or abuse against a person living in one’s household, especially a member of one’s immediate family (Dictionary.com). I believe that domestic violence is affected by culture. In many communities, domestic vi olence is not a big topic, but to many women in different cultures; it is an event many women deal with everyday. Domestic violence is more common in other cultures and culture can affect women’s rights. Throughout many cultures around the world, domesticRead MoreDomestic Violence Against Women Essay1691 Words   |  7 PagesOrganization defines violence as: â€Å"The intentional use of physical force or power, threatened or actual, against oneself, another person, or against a group or community, that either results in or has a high likelihood of resulting in injury, death, psychological harm, mal-development or deprivation†. WHO has declared violence against women both a public health problem and a violation of human rights. Violence against women is of many types and has many faces. Also called Gender-based violence, public healthRead MoreDomestic Violence And Violence Against Women1662 Words   |  7 Pagesdefinition of domestic violence is, â€Å"Violent confrontation between family or household members involving physical harm, sexual assault, or fear of physical harm†. Domestic violence takes place in many forms, including physical assault, threats, sexual abuse, intimidation, etc. Domestic violence destroys the meaning behind a home and the feeling of a safe environment. No one man, woman, or child deserves to be abused. The abuser is the one who should take responsibility of the violence occurring, notRead MoreThe Pros And Cons Of Domestic Violence952 Words   |  4 PagesDomestic Violence is known as â€Å"Any abusive, violent, coercive, forceful, or threatening act or word inflicted by one member of a family or household on another can constitute domestic violence† (Clark, A. (201 1)). Domestic violence has gone rapid in the homes of many families. Most people believe that whatever happens in a home should stay in the home. That idea is an issue when it comes to domestic violence. Not only is it an issue within the statement and household, it is also a social and distinctRead MoreThe Domestic Violence Against Women1130 Words   |  5 Pagesarrest for domestic violence cases. States kept adding to the list and as of 1983, there were more than 700 shelters for abused women across the country. The number of shelters kept increasing, as did the organizations intended to assist the victims of domestic violence. After 1986 that the first Domestic Violence Awareness Month was first held in October, the United Nations included violence against women as a human rights violation in 1993. The next year, the US Congress passed the Violence AgainstRead MoreDomestic Violence : A Part Of Culture1498 Words   |  6 PagesTo this day, domestic violence is seen to be a part of culture in many countries. Some people view domestic violence as un just and cruel, yet many see it as a form of power and control over another. Domestic violence plays a key role in different societies around the world as it is becoming a social norm. Domestic violence frequently begins when one partner feels the need to control the other. This feeling is sprouted from several factors such as jealousy, low self-esteem, and difficulties in regulatingRead MoreDomestic Violence Is Now Broadly Defined As All Acts Of1586 Words   |  7 Pages Domestic violence is now broadly defined as all acts of physical, sexual, psychological and economic violence committed by a family member or intimate partner. It has to do with a pattern of power and control exerted by partner or family member upon another. The constancy and severity of the abuse can vary however, it always has a negative impact on the relationship. The devastating impact can last for a long time crossing generations or a lifetime. The battered women movement goal was to seeRead MoreImpact Of Public Health Of Domestic Violence847 Words   |  4 PagesThe impact of public health of Domestic Violence in United States. The violence against women is a global health problem of epidemic and unpreventable circumstances. Domestic violence doesn’t have a controlled policy because it can extend into the society with devastating effects on its victims and costs that ripple across the economy. The two major reasons that the issue are being addressed by policy are not enforced in actions. First reason is that every 9 seconds in the US a woman is assaultedRead MoreA Victims Deliberate Use of Deadly Force Is a Just Response to Repeated Domestic Violence990 Words   |  4 Pagesforce is a just response to repeated domestic violence. According to Senior Senator Dianne Feinstein, Domestic violence causes far more pain than the visible marks of bruises and scars. It is devastating to be abused by someone that you love and think loves you in return. It is estimated that approximately 3 million incidents of domestic violence are reported each year in the United States. It is because I agree with Senator Feinstein, that domestic violence must be stopped, that I must affirm

Deviant Society Behavior Free Essays

The world of humans is oftentimes unpredictable, changing and wondrously exciting. However, when these attributes become extremely bizarre and painfully detrimental, humans become sick and worried about to what extent can other humans afford to inflict harm against them. Suicide bombing is, if not the most, one of the most gruesome acts anybody can commit. We will write a custom essay sample on Deviant Society Behavior or any similar topic only for you Order Now It is outright crazy and stupid. One must be beside the normal to be entertaining such a thought in mind. Ironically, fanatics who have committed and attempted suicide bombings in the past, were deemed normal until the day when the execution of their ultimate plans were made public whether foiled or completed. People who are afflicted with mental disorder may, as other people, travel for the same reasons – vacation, visiting friends or relatives, business, recreation, and sometimes for religious or spiritual focus (Miller Zarcone, 1968). Others indeed may travel for reasons other than the normal – for reasons triggered by malformed mental state such as the men who carried out the 911 attack of the Twin Towers in New York. Along the 911 attack, suicide bombing through aircraft came to prominence resulting in the stirring of the awareness among the international public of the fact that the regular traveler might not be that â€Å"regular† anyway. It is probable that some of them are driven by excessive anger or motivated by utopic hope as taught in the communities wherein they have pledged their life allegiance (Silke, 2003). In a recent turn of events in Pakistan, upon the return of former Pakistani Prime Minister Benazir Bhutto to her home country, 124 were killed and 320 plus got injured as a result of another suicide bombing. The bomber threw grenades among crowds of people and afterwards blasted himself to death (CNN update, Oct. 18, 2007). It’s difficult to think of sensible reasons why a sane person (if that person was ever considered sane by his colleagues) has committed such an act in the first place. To spend and expend one’s self for a noble cause is commendable only if they benefit people outside one’s own community. It’s never an ideal to advance a religion’s cause at the expense of the lives of other people. A suicide bomber is demented in that even in the logic of religion, all religions presupposed a benevolent god who is both powerful and loving. There must be distortions somewhere within the suicide bomber’s mind to have associated the act of delivering a bomb and acts of piety. Understanding mental health: Factors that contribute to a Suicide Bomber’s Behavior The majority of theories and models of human behavior fall into one of two basic categories: internal perspective and external perspective. The internal perspective considers the factors inside the person to understand behavior. People who subscribe to this view understand behavior as psychodynamically oriented. Behavior is explained in terms of the thoughts, feelings, past experiences and needs of the individual. The internal processes of thinking, feeling, perceiving and judging lead people to act in specific ways. This internal perspective implies that people are best understood from the inside and that people’s behavior is best interpreted after understanding their thoughts and feelings (Jourad, 1963). The other category of theories takes an external perspective. This focuses on factors outside the person to understand behavior. External events, consequences of behavior, environmental forces to which a person is subject, are emphasized by this external perspective. A person’s history, value system, feelings and thoughts are not very important in interpreting actions and behavior. Kurt Lewin for instance considered both perspectives in saying that behavior is a function of both the person and the environment (Tiffin, McCormick, 1958). Man is a social being and as such his personality is viewed from the society and culture where he belongs. A society represents a geographical aggregate and has boundaries, similar government or a group of persons in meaningful interaction and engaged in social relationship. Personality is the individualizing traits of man which constitute his singularity and differentiate him from any other human being. The three determinants of personality: 1] biological heritage which has direct influence on the development of personality. This includes musculature, the nervous system, and the glands; 2] E. Q. factor describes qualities like understanding one’s feelings, empathy for the feelings of others, and the â€Å"regulation of emotion in a way that enhances living (Gibbs, 1995);† 3] environmental factors. Taking everything normal, environment plays an important role in personality development. Environmental factors are cultural environment, social environment, home and family, culture, status and role and social agent. Many of men’s pronounced stirred-up state of mind such as fear, anger, disgust, and contempt, have posed the question, why? What has caused such a reaction? What has brought a change to his/her behavior? What is the frustration that has brought about such behavior? In the world of a suicide bomber, he/she contemplates on various input or stimuli from the world he/she evolves in. There are frustrations of every form and even without these, his/her psyche or mental state functions on the basis of anything he/she receives (actively or passively) from the milieu. Life’s problems are numerous and as long as one is alive and kicking he will always be faced with problems, be they big or small. Such problems stir-up one’s emotions or feelings which maybe pleasant or unpleasant. Physiological problems, environmental problems, personal deficiencies and psychological concerns bring on a variety of responses; some predictable, others are not. Disorganization of family life, disintegration of personality brought about by depression, great personal suffering, any of these may take any person beyond the limits of his tolerance. Man is born in a social environment surrounded by cultural norms and values. He is faced with cultural taboos and acceptable social behavior. Numerous environmental factors come to the fore which may or may not be easily overcome. One of the most difficult problems in this area is one’s cultural dos and don’t s. Environmental frustrations cannot be avoided, for there are always certain factors in a person’s growth and achievement. Psychological or internal problems are the most difficult to resolve as they are within the inner feelings of a person. One may not be able to detect his/her concerns/anxieties through his /her overt behavior. It may only be inferred from what his/her inner thoughts and feelings are but will not know what caused such a feeling. Psychological concerns of various forms represent a more serious threat to the personality of the individual than do environmental pressures. If severe enough, they may create considerable emotional tension with accompanying behavior disorders. Reacting to pressures and other concerns such as frustration varies from person to person because of their personality differences. These reactions maybe defensive, neurotic or psychotic. Most people are sympathetic to people who develop physical ailments, but regard an individual with mental disorder as â€Å"crazy. † At this juncture, does a suicide bomber then be considered a person with a mental disorder or deemed as â€Å"crazy? † definitions of mental health vary considerably. Freud when asked what he thought a normal, healthy person should do well replied â€Å"love and work. † Karl Menninger’s (1956) definition is quite similar to Freud’s. He states: â€Å"Let us define mental health as the adjustment of human beings to the world and each other with a maximum of effectiveness and happiness. Not just efficiency, or just contentment, or the grace of obeying the rules of the game cheerfully. It is all together. It is the ability to maintain an even temper and happy disposition. This, I think, is a healthy mind. † When we therefore, try to define mental health, we have in mind the adjustment process which an individual brings into force when he is faced with a problem situation. Adjustment is defined as an individual’s manner of reacting or responding adequately to a perceived problem. From the standpoint of mental health, adjustment refers to a happy and socially acceptable response to life’s situations. Mental health therefore, is the ability of the individual to function effectively and happily as a person in one’s expected role in a group and in the society in general. It is a condition of the whole personality and is not merely a condition of the â€Å"mind† as is often supposed. It is an out-growth of one’s total life and is promoted or hindered by day-to-day experience, not only by major crises as some assume (McCllelland et al, 1973). Mental health is the capacity to live harmoniously in a changing environment; to face and solve one’s problems in a realistic manner; to accept the inevitable, and to understand and accept one’s own shortcomings as well as the shortcomings of others. In this sense, people who develop and encourage Jihad or any â€Å"terroristic† ideas and brainwash others to do the same, are seen people who do have unrealistic way of looking at life and their experiences. They are commonly classified as people having delusions of grandeur among others. This term refers to people who experience a bloated sense of importance or missions and oftentimes associated with corresponding persecution complexes (Jourad, 1963). They therefore harbor also a sense of anxiety that some people are out there to cut off their goals and obstruct their missions. Their resolve to deliver their target aims is even stronger the reason for their methodical and systematic way of doing things. Since they cannot accept that they must co-exist with people whose beliefs radically differ from theirs, they accept the notion that annihilation is a solution and dying a martyr’s death to ensure this goal is the ultimate sacrifice. This kind of mindset comes only from a frame of thinking that has been exposed only to a few options; in fact, only very narrow options. That option is the radical Islamic alternative and nothing else. When living in this world, co-existence is not just something that is talked about inside the halls of the academe: co-existence signifies a mindset that is healthy as well and free from disorders. Mental health is a matter of degree. There is no hard and fast line that separates health from illness. It is not a simple matter to divide the population into two distinct groups-those who should be institutionalized and those who should not be. Many of us at one time or another exhibit traits and pattern of behavior which if, accentuated and continuous, would necessitate psychiatric care (Jourad, 1963). Though radical a thought this may seem, and naturally sounds unrealistic, the ideal place is to set monitoring and evaluation of mental hygiene at some point in time. How to do this is going to be a big issue, expectedly. However, terrorism and the likes of suicide bombing can probably be controlled in some ironic way: by referring to them as idiosyncratic, delusional or even possessing mental disorders. Another way of classifying them is through the Diagnostic Statistical Manual IV (DSM) classification system; these people are versions of psychopaths or psychotics; because the symptoms are there and they cannot function normally among any general population. Conclusions The difficult but frequently asked question is that â€Å"Will suicide bombers be able to wreak havoc again as they did in 911 in New York? † The possibilities are largely and unsurprisingly high that it might happen again. People are people: as indicated in the opening statement, we are unpredictable, inundated with problems and those extremists have come to the point in their lives that their choices of so-called â€Å"martyrdom† that they do for religion and their god is close to pleasurable, fulfilling and the dream of their lifetimes. What can probably compel them against that? What can possibly move them away from doing what seemed to be â€Å"heroic acts?† What is being done in the United States today like tightening security and vigilance that other countries had been doing (e. g. , Israel) and for which others are also implementing (i. e. , United Kingdom/England), is by far the best that they can do. But that is as far as any human or groups of individuals are also capable of doing. The bottom line is that when a certain person intends to kill or murder, it is just time that they are running against with. Somewhere, some how, some people will be able to make themselves explode and duplicate 911. How to cite Deviant Society Behavior, Papers

Cultural Diversity and Team Performance †Free Samples to Students

Question: Discuss about the Cultural Diversity and Team Performance. Answer: Introduction For having a strong and effective workforce, there is a need to have an efficient and robust recruitment process in the organisation. The recruitment process is highly important for any organisation as it reflects the future of the company as the more competent a workforce is, the higher is the competitive advantage and competence gained by the organisation. The talent, competence and abilities of the employees are those factors that support the development of any company but in present time, the organisations are facing extreme challenges in recruiting the capable employees which is declining the growth and success rate of the organisations. There are number of factors that impact the recruitment process of ALDI such as low supply of labour in the market, ageing workforce, increasing cultural diversity, intensive market competition and brand image of the company (Connell, Nankervis and Burgess, 2015). All such factors pose a strong and negative impact on the recruitment process and develop challenges for the company. The report has kept its focus on highlighting recruitment challenges of ALDI as it is a well-known company with global business operations. In the year 1913 i.e. 104 years ago, the organisation was established by Karl Albrecht and Theo Albrecht. The company is performing well but in last few decades there has been recognized some recruitment challenges at its stores in various countries. ALSI gives employment to thousands of potential individuals but then also it is required to manage its recruitment process for increasing the present number (ALDI, 2017). Major recruitment challenges experienced by ALDI ALDI is a recognized supermarket chain which has more than 10, 000 stores across the globe and give an employment platform to thousands of individuals. From the past few decades, due to several factors the organisation is having some issues in its re recruitment process and thus the efficiency and the overall productivity of the company is impacting. The first challenge in the recruitment process of ALDI is growing cultural diversity. Because of huge presence of migrants, nationals as well as people from various other multicultural groups, there is continuously growth cultural diversity and thus recruitment challenges are taking place. Being a global company, there are several regions where the organisation has its store and there is a need to employ individuals but issues of cultural diversity occurs (Ely and Thomas, 2001). Managing the diverse workforce is very difficult as the language, opinion and other cultural factors are diverse in nature which creates several issues in recruitment. Due to diversity in cultural there are times when the recruiters are not capable enough to analyse the potential of the candidates who are culturally different and this at as a barricade in recruiting potential candidates in the organisation (Podsiadlowski, et al., 2013). The second challenge in the recruitment process of ALDI is intense competition in the business environment. With increasing presence of various industries and organisations, there is a demand for potential candidates and thus other organisations offer a good amount of wages and salary packages to the employees (Gully, Phillips and Kim, 2014). And this result in less interest of the candidates in joining retail sector organisations where there is a limited pay as well as target based incentives. There is extreme shortage of talented candidates applying for jobs in ALDI and various other retail sector companies due to less appealing job profiles and this develop another challenge in the recruitment process of ALDI i.e. of talent management. People have developed a notion that even the under-graduates can have employment opportunity in retail sector organisation as there is no specific or particular knowledge or professional skill required for managing the business operations and theref ore the talented employees develops a notion to avoid employing in such organisations (Kuo, 2013). The third challenge in the recruitment process of ALDI is the established image of the organisation and the industry. ALDI is a well-recognized and one of the best supermarket chain but in respect with the view point of the individuals seeking job opportunity, the organisation hold an image which is not much impressive. Due to features such as regular targets, sales based incentives and issues in customer management, the individuals do not opt for developing their career in the retail industry and this result in reduced number of skilled and talented individuals coming as applicants (Price, 2016). Because of an already established aspect of the overall industry, the individuals tend to ignore the benefits of recruiting in such organisation and thus it weakens the recruitment process of ALDI. The fourth major challenge in the recruitment process of ALDI is the lack of availability of the labour and high demand for workers on the other hand. Because of continuously upsurge business operations and establishment of industries, the labour is migrating from one place to another and is impacting the demand for the workers (Ashton, Maguire and Spilsbury, 2016). Same is in the case of ALDI; there is a shortage of labour supply which makes the organisation weakened to carry on its business functions without any resistance. Because of lack of workers, the overall sales, operations as well as the other departmental functions are hampering and thus there are comparatively very les number of applicants which is challenging the recruitment process of the organisation (Horbach, 2014). The last and the fifth challenge in the recruitment process of ALDI is the increasing generation gap among the employees as well as increasing number of ageing workforce in the organisation. Across the globe, ageing workforce is a primary issue that is restricting the recruitment of competent employees in the organisation. The presence of employees who are old in age results in lack of fresh talent and innovativeness in the business organisations. The organisations in present and modern world need individuals who are techno savvy and have talent to operate the innovative and technologically updated operations. But such expectations cannot be made from the employees who fall under ageing workforce (Rau and Adams, 2014). Thus, it decreases the potential of the organisation to have better productivity and end results. The issue of ageing workforce impacts the recruitment of young individuals too as in such organisations like ALDI where there is present increasing number of employees of high age group, the young individuals does not tend to join such organisations due to a perception of having lack of opportunities and chances of domineering rule of those already existing employees over the new ones restrict the talented and young ones to get recruited in the organisation (Ciutiene and Railaite, 2014). Recommended strategies to overcome the recruitment challenges To overcome the issues of diverse culture, it is suggested to ALDI that there must be provided continuous cross-cultural trainings to the employees as well as the recruiters so that there can be effective recruitment of talented candidates and the employees can also have a better understanding of the processes (Saxena, 2014). The managers must also provide regular feedbacks to the employees so that they do not restrict themselves to work at such place where there is high cultural diversity. One more recommendation which can be implemented in the organisation is to have more of informal communication to overcome the differences of diverse cultural groups (Pieterse, Van Knippenberg and Van Dierendonck, 2013). To overcome the issues of competitive business environment in the recruitment process, it is suggested to ALDI that the organisation must understand the importance of employer branding and implement the same strategy for the organisation. As per the strategy of employer branding, the organisation invest on itself to develop itself as one of the most liked and preferred employer of choice by the individuals seeking jobs in that particular sector (Gully, Phillips and Kim, 2014). The employers of the choice are those organisations where there is a large pool of applicants who want to join the company as well as retain for extended time period. If ALDI will make efforts to develop itself as the employer of choice through employer branding strategy then it will be able to gain increase number of talented applicants and visibility in the market (Van Hoye, et al., 2013). The more number of competent workers will try to develop an association with the company and this will help in managing t he challenge of competitive business environment. To overcome the issues of organisational image in the recruitment process, it is suggested to ALDI that the company must work upon developing a better and improved organisational image of the company in the views of the people searching for job opportunities. It is necessary that a proper communication flow must be maintained which can boost the visibility of ALDI as one of the best place to work and replacing the set notions about the industry by offering the employees with a good work-life balance and stress free work life (Choudaha, Chang and Kono, 2014). To overcome the issues of lack of supply of labour in the recruitment process, it is suggested to ALDI that the organisation must take initiatives to have a better and improved recruitment plan, policies and high wages and incentive plans. Such initiatives will boost the attractiveness of the job opportunities of ALDI. Due to switching of labours from one organisation to another due to factors such as wages, rewards, work-life balance, etc. ALDI can retain them by offering all such benefits to the employees it recruits (Bakker and Demerouti, 2014). Thus, it will help the company to have more of talented and skilled employees as the applicants and this will also result in managing a balance between the demand and supply for the labours in eth organisation. To overcome the issues of generation gaps and ageing workforce in the recruitment process, it is suggested to ALDI must have more advertisement and marketing of the organisation as one of the best employer in the retail sector. To attract more number of young and competent candidates, there must be taken use of activities by which there attention can be seek such as by displaying adds on social media channels, campaigning at various universities and other institutes to make the individual understand the significance of the jobs in their career growth (Colley, 2014). And to overcome the challenge of generation gaps, it is suggested to ALDI that it must work upon developing more informal communication channels among the workforce so that there can be exchange of ideas and views among the old and young employees, sharing of opinions and open discussions are the best practices to overcome the challenge and have better recruitments in future (Ciutiene and Railaite, 2015). Conclusion Recruiting and the recruitment process are essentials of an organisation which determines the success of the companies. ALDI being a renowned supermarket chain has also faced some key issues and challenges in its recruitment process which slows down the recruitment of competent and talented pool of candidates in the organisation. thus, from the report, it can be conclude that to overcome and manage the recruitment challenges, the recommendations offered must be effectively implement and more investments must be done on strategise such as employer branding, improving rewards and recognition and cross cultural training so that the challenges can be sustained and ALDI can have a better recruitment process in future. References ALDI, (2017). About ALDI, Retrieved on: 27th September, 2017, Retrieved from: https://www.aldi.com.au/en/about-aldi/ Ashton, D., Maguire, M., Spilsbury, M. (2016).Restructuring the labour market: The implications for youth. Springer. Bakker, A. B., Demerouti, E. (2014). Job demandsresources theory.Wellbeing. Choudaha, R., Chang, L., Kono, Y. (2014). International student mobility trends 2013: Towards responsive recruitment strategies. ?iutien?, R., Railait?, R. (2014). Challenges of managing an ageing workforce.Procedia-Social and Behavioral Sciences,156, 69-73. Ciutiene, R., Railaite, R. (2015). Challenges of managing an ageing workforce.Engineering Economics,26(4), 391-397. Colley, L. (2014). Understanding Ageing Public Sector Workforces: Demographic challenge or a consequence of public employment policy design?. Public Management Review,16(7), 1030-1052. Connell, J., Nankervis, A., Burgess, J. (2015). The challenges of an ageing workforce: an introduction to the workforce management issues.Labour Industry: a journal of the social and economic relations of work,25(4), 257-264. Ely, R. J., Thomas, D. A. (2001). Cultural diversity at work: The effects of diversity perspectives on work group processes and outcomes.Administrative science quarterly,46(2), 229-273. Gully, S. M., Phillips, J. M., Kim, M. S. (2014).Strategic Recruitment: A Multilevel(pp. 161-183). The Oxford Handbook of Recruitment. Horbach, J. (2014).Determinants of labor shortage: With particular focus on the German environmental sector(No. 22/2014). IAB Discussion Paper. Kuo, Y. K. (2013). Organizational commitment in an intense competition environment.Industrial Management Data Systems,113(1), 39-56. Pieterse, A. N., Van Knippenberg, D., Van Dierendonck, D. (2013). Cultural diversity and team performance: The role of team member goal orientation.Academy of Management Journal,56(3), 782-804. Podsiadlowski, A., Grschke, D., Kogler, M., Springer, C., Van Der Zee, K. (2013). Managing a culturally diverse workforce: Diversity perspectives in organizations.International Journal of Intercultural Relations,37(2), 159-175. Price, R. (2016). Controlling routine front line service workers: an Australian retail supermarket case.Work, employment and society,30(6), 915-931. Rau, B. L., Adams, G. A. (2014). Recruiting older workers: Realities and needs of the future workforce.The Oxford handbook of recruitment, 88-109. Saxena, A. (2014). Workforce diversity: A key to improve productivity.Procedia Economics and Finance,11, 76-85. Van Hoye, G., Bas, T., Cromheecke, S., Lievens, F. (2013). The instrumental and symbolic dimensions of organisations' image as an employer: A large?scale field study on employer branding in Turkey.Applied Psychology,62(4), 543-557.

Platos Phaedo Essays (577 words) - Socratic Dialogues,

Plato's Phaedo In Plato's Phaedo, Socrates is explaining to his friends that the acquiring knowledge comes from a recollection of things from a previous life. Socrates uses this as a way to comfort his friends. Based on this, according to Socrates, if a human being can learn anything, they must have known something about what it is they are learning about. If a human being has known something without having been taught it (in this life), they must have learned it before their birth. If the soul existed prior to birth it stands to reason that it survives death, and thus Socrates' friends have no cause for grief. This prior knowledge is triggered into consciousness by sensory input. Plato is trying to work beyond a two-fold paradox. Namely, if a human being does not know something, they cannot learn it since they know nothing about it. If, on the other hand, a person knows it, they do not need to learn it. When Crito asks Socrates how he wishes to be buried when he dies, this is a mistake because it shows his lack of understanding. Crito's lack of understanding lies in the fact the he doesn't understand how the soul survives the body at death, and in fact Socrates will still in actuality be alive. By making this mistake, according to Socrates, he Crito is harming the soul. If Crito were in understanding of this, he would not have asked Socrates about burying his body, because Socrates is not merely a body, but rather the body is a casing for the spirit and who he is. Socrates does not take Crito's question seriously because to Socrates the body is not the basis of who he is. To Socrates, the fact that his body is going to die does not mean he will be dead. In fact, his soul will go on, be born in a different body, and go back to learning what the soul seeks to know. Socrates wants Crito to know that he will not be burying him, but instead just his body. Socrates is justified in his response to Crito's question because Crito's question goes against everything that Socrates says and stands for. I think that Socrates is upset with Crito for being so ignorant. He shows this by laughing at Crito for his question. He also shows this by telling the others that Crito only sees him as the body he will be burying, rather that the person talking to them. When it came time for Socrates to drink the poison, Crito again shows his lack of understanding by asking Socrates to wait awhile before taking it. Crito wants Socrates to try and enjoy the last bit of life that he can enjoy. Socrates again puts Crito in his place by saying that any human being would do this, but it is not right for Socrates. Socrates does not want to appear ridiculous for clinging to life when there is none left. Overall Socrates is trying to tell human beings that life is nothing more than an opportunity for the soul to learn what it is in search for. The human body is nothing more than an instrument for the soul to use. A person should not fear or run from death, but rather look at it as a chance for the soul to move on to something else and to another chance to learn more based on what was already learned

Obsidian Hydration - An Inexpensive, but Problematic Dating Technique

Obsidian Hydration - An Inexpensive, but Problematic Dating Technique Obsidian hydration dating (or OHD) is a scientific dating technique, which uses the understanding of the geochemical nature of the volcanic glass (a silicate) called obsidian  to provide both relative and absolute dates on artifacts. Obsidian outcrops all over the world, and was preferentially used by stone tool makers because it is very easy to work with, it is very sharp when broken, and it comes in a variety of vivid colors, black, orange, red, green and clear. Fast Facts: Obsidian Hydration Dating Obsidian Hydration Dating (OHD) is a scientific dating technique using the unique geochemical nature of volcanic glasses.  The method relies on the measured and predictable growth of a rind that forms on the glass when first exposed to the atmosphere.  Issues are that rind growth is dependent on three factors: ambient temperature, water vapor pressure, and the chemistry of the volcanic glass itself.  Recent improvements in measurement and analytical advances in water absorption promise to resolve some of the issues.   How and Why Obsidian Hydration Dating Works Obsidian contains water trapped in it during its formation. In its natural state, it has a thick rind  formed by the diffusion of the water into the atmosphere when it first cooled- the technical term is hydrated layer. When a fresh surface of obsidian is exposed to the atmosphere, as when it is broken to make a stone tool, more water is absorbed and the rind begins to grow again.  That new rind is visible and can be measured under high-power magnification (40–80x). Prehistoric rinds can vary from less than 1 micron ( µm) to more than 50  µm, depending on the length of time of exposure.  By measuring the thickness one can easily determine if a particular artifact is older than another (relative age). If the rate at which water diffuses into the glass for that particular chunk of obsidian is known (thats the tricky part), you can use OHD to determine the absolute age of objects. The relationship is disarmingly simple: Age DX2, where Age is in years, D is a constant and X is the hydration rind thickness in microns. Defining the Constant Obsidian, natural volcanic glass exhibiting rind, Montgomery Pass, Mineral County, Nevada. John Cancalosi / Oxford Scientific / Getty Images Its nearly a sure bet that everybody who ever made stone tools and knew about obsidian and where to find it, used it: as a glass, it breaks in predictable ways and creates supremely sharp edges. Making stone tools out of raw obsidian breaks the rind and starts the obsidian clock counting. The measurement of rind growth since the break can be done with a piece of equipment that probably already exists in most laboratories. It does sound perfect doesnt it? The problem is, the constant (that sneaky D up there) has to combine at least three other factors that are known to affect the rate of rind growth: temperature, water vapor pressure, and glass chemistry. The local temperature fluctuates daily, seasonally and over longer time scales in every region on the planet. Archaeologists recognize this and started creating an Effective Hydration Temperature (EHT) model to track and account for the effects of temperature on hydration, as a function of annual mean temperature, annual temperature range and diurnal temperature range. Sometimes scholars add in a depth correction factor to account for the temperature of buried artifacts, assuming the underground conditions are significantly different than surface ones–but the effects havent been researched too much as of yet. Water Vapor and Chemistry The effects of variation in water vapor pressure in the climate where an obsidian artifact has been found have not been studied as intensively as the effects of temperature. In general, water vapor varies with elevation, so you can typically assume that water vapor is constant within a site or region. But OHD is troublesome in regions like the Andes mountains of South America, where people brought their obsidian artifacts across enormous changes in altitudes, from the sea level coastal regions to the 4,000-meter (12,000-foot) high mountains and higher. Even more difficult to account for is differential glass chemistry in obsidians. Some obsidians hydrate faster than others, even within the exact same depositional environment. You can source obsidian (that is, identify the natural outcrop where a piece of obsidian was found), and so you can correct for that variation by measuring the rates in the source and using those to create source-specific hydration curves. But, since the amount of water within obsidian can vary even within obsidian nodules from a single source, that content can significantly affect age estimates. Water Structure Research Methodology to adjust the calibrations for the variability in climate is an emergent technology in the 21st century. New methods critically evaluate the depth profiles of hydrogen on the hydrated surfaces using secondary ion mass spectrometry (SIMS) or Fourier transform infrared spectroscopy. The internal structure of the water content in obsidian has been identified as a highly influential variable which controls the rate of water diffusion at ambient temperature. It has also been found that such structures, like water content, vary within the recognized quarry sources.  Ã‚   Coupled with a more precise measuring methodology, the technique has the potential to increase the reliability of OHD, and provide a window into the evaluation of local climatic conditions, in particular paleo-temperature regimes.   Obsidian History Obsidians measurable rate of rind growth has been recognized since the 1960s. In 1966, geologists Irving Friedman, Robert L. Smith and William D. Long published the first study, the results of experimental hydration of obsidian from the Valles Mountains of New Mexico. Since that time, significant advancement in the recognized impacts of water vapor, temperature and glass chemistry has been undertaken, identifying and accounting for much of the variation, creating higher resolution techniques to measure the rind and define the diffusion profile, and invent and improved new models for EFH and studies on the mechanism of diffusion. Despite its limitations, obsidian hydration dates are far less expensive than radiocarbon, and it is a standard dating practice in many regions of the world today. Sources Liritzis, Ioannis, and Nikolaos Laskaris. Fifty Years of Obsidian Hydration Dating in Archaeology. Journal of Non-Crystalline Solids 357.10 (2011): 2011–23. Print.Nakazawa, Yuichi. The Significance of Obsidian Hydration Dating in Assessing the Integrity of Holocene Midden, Hokkaido, Northern Japan. Quaternary International 397 (2016): 474–83. Print.Nakazawa, Yuichi, et al. A Systematic Comparison of Obsidian Hydration Measurements: The First Application of Micro-Image with Secondary Ion Mass Spectrometry to the Prehistoric Obsidian. Quaternary International  (2018). Print.Rogers, Alexander K., and Daron Duke. Unreliability of the Induced Obsidian Hydration Method with Abbreviated Hot-Soak Protocols. Journal of Archaeological Science 52 (2014): 428–35. Print.Rogers, Alexander K., and Christopher M. Stevenson. Protocols for Laboratory Hydration of Obsidian, and Their Effect on Hydration Rate Accuracy: A Monte Carlo Simulation Study. Journal of Archaeological Scie nce: Reports 16 (2017): 117–26. Print. Stevenson, Christopher M., Alexander K. Rogers, and Michael D. Glascock. Variability in Obsidian Structural Water Content and Its Importance in the Hydration Dating of Cultural Artifacts. Journal of Archaeological Science: Reports 23 (2019): 231–42. Print.Tripcevich, Nicholas, Jelmer W. Eerkens, and Tim R. Carpenter. Obsidian Hydration at High Elevation: Archaic Quarrying at the Chivay Source, Southern Peru. Journal of Archaeological Science 39.5 (2012): 1360–67. Print.

Canadian folksong Essay Example | Topics and Well Written Essays - 750 words

Canadian folksong - Essay Example devoted half his work to the post-World War I ear, a time of decisive change, which saw the slow vanishing of colonial reasoning in Canadian world, mainly music, as Canada achieved the status of a fully independent country. Fowke pulled together numerous threads in his action of transforming Canadian musical institutions, the effect of the growing recording and broadcasting industries, the association of instrumental ensembles, the early stages of state endorsement for the Anglo-Canadian folksong, as he surveys their accumulative implications on music publishing, music education, performance, instrument making, as well as composition. The article discusses every aspect of Anglo-Canadian folksongs; who were involved in its development, stages of its development and the contemporary scene of Anglo-Canadian folksongs. The first significant collector of Anglo-Canadian folksongs was W. Roy Mackenzie, according to Fowke (335), who started his collecting in his home, Nova Scotia, back in 1908. Even then, Mackenzie lamented the sad truth that the spoken propagation of ballads has in those days and generation roughly ceased. In the 60 odd years since, Mackenzie found out that the folksinger is a much tougher breed than anyone considered, and collecting has moved on apace. Another central aspect of the journal article is that it teaches folksingers the history of the songs the love to sing. As discussed by Fowke (345), all the musician-transcribers state the freestyle of the singing and the complexity of representing the tune in traditional musical notation. Since folksingers vary the tune from stanza to stanza, frequently changes the rhythm from phrase to phrase, and, at times, decorates the tune with countless grace notes, it is not possible to note the music with total accuracy. The most excellent way to study how the songs were, in fact, sung is to pay attention to recordings of customary singers. Fowke’s assessment of the sociological data is generally sound, in

Should school teach sexual education in their curriculm Essay

Should school teach sexual education in their curriculm - Essay Example (Meston & Buss, 2007: 477) Nature has always been kind and benevolent to humans, and is well aware of all their spiritual, mental, physical and sexual needs and desires. Consequently, it has invented the ways to satisfy these desires in an adequate manner. Since man also seeks food for his spiritual needs, religious beliefs provide him the same in order to lead a mentally tranquil and peaceful life. Similarly, religious teachings are not confined to code of worship only; on the contrary, religions also define the methods to lead a respectable, contented and pious life. As a result, almost all existing religions recommend etiquettes to get involved into sexual union for the physical gratification on the one hand, and for the fulfillment of reproduction process on the other. Here the question arises how man should teach the young ones regarding the sexual desires growing in their minds along with the growth of their physique. Hence, there appears the question of providing of sex educat ion at school level in order to keep the teenagers well aware of this very imperative aspect of individual, collective and social life. The debate regarding the inclusion of sex education in the class curriculum has always been in vogue for the last many decades. However, being one of the most controversial issues, no decision has been made by the educationalists and administrators towards this direction as yet. Somehow, growing deviant behaviors, perversion and the creation of subsequent social problems including chemical dependency and single motherhood etc among the adolescents have appeared to be grave challenges for the societies. Eventually, the authorities look under obligation in respect of taking necessary actions towards this direction for the betterment, welfare, safety and protection of the minds and health of this innocent stratum of society. Sex education is one of the most controversial issues in education, which has been hovering over educational institutions since a ges. It is probably the most controversial topic, which will always have a divided opinion. Some people will always agree and some will always disagree. (Quoted in buzzle.com) Somehow, society still looks to be divided on this issue, and the educationalists are at the perplexed state of affairs regarding the introduction of sex education at schools. The people opposing the inclusion of sexual education as the part of curriculum take the plea that detailed description of sexual activities in the classroom will encourage the students to ask several questions about sex from teachers in the presence of the students of same and opposite genders, which will enhance the scale of frankness to the extent of vulgarity in the real sense. Since the hesitation regarding discussing this attractive topic will be removed from the minds of students belonging to lower grades, they will start getting involved into these activities in a practical way because of the removal of hesitation regarding the i ssue. Consequently, teaching the sexual lessons at school level may increase the probability of sexual relations between the school students. Furthermore, the stratum criticizing the providing of sex education argues that since they have also studied at school without getting sex education, it will be quite

Reflective Journal Essay Example | Topics and Well Written Essays - 750 words - 1

Reflective Journal - Essay Example opriate knowledge to gain as there has been increased need to understand how governments align the expectation of the public with regards to healthcare and the ability of such governments to fund these services. With focus on the Australia, it was appreciated that the government, including state and local governments, is the largest sponsor of healthcare services (Armstrong et al., 2007). Out of pocket contributions are also considerable. The private sector contributes minimally to funding for the aged care and health services. In a similar manner, the government largely funds care for the aged, with support from market oriented players, charitable organisations and informal care systems. Therefore, these findings support my earlier postulate that the government largely finances the healthcare services for Australian people. The private sector contributes to a small extent to this course. This indicates how critical healthcare is to the nation that it cannot be risked to the hands of private individuals. However, this could further indicate how great a burden the people of Australia bear in terms of catering for their healthcare and caring for the aged. Whereas it is appreciated that the government is the largest financier of healthcare system, it still sources such funds from the public through taxation. In essence, this means that the people of Australia fund their own healthcare. This gives them the power to demand for better healthcare services including care for the aged. The appreciation of this argument has seen various governments carry out reforms on healthcare management. Such reforms would normally be based on a forecast of future clinical developments. The ‘Tragedy of the Commons’ was a critical analogy to draw example from. This postulated that individual decisions on increasing herds of cattle had common economic cost to the whole community then. As such, individual freedom had communal price to pay, thus the establishment of guidelines to govern

Muriel Tipalet Cigar Advertisement

Muriel Tipalet Cigar Advertisement This Examined essay analyzes an advertisement of Muriel Tiplat Cigar , with the use of semiotics and stereotyping , the start of this analysis will emphasis on semiotics by showing the process of connotation in the advertisement leading to the identifying of the signs used ( indexical , arbitrary , iconic ) and by connecting them to Barthes mythologies further to how combining these signs creates a cultural paradigm , in addition to this analysis will show how syntagmatic relations in an advertisement have a significant role in invoking the audience. subsequently an analysis on the same advertisement by the use of stereo typing will be conducted relating both on how they affect the consumer visual abstract of the product with the conclusion of how booth aspects have positively and negatively affected the foreplay of the advertisement not to mention the cultural significant role of the timeline which the advertisement was produced at â€Å"1970† .Books and journals are the primary sources of this coursework essay where as Internet is a secondary source, this essay is a research essay relying on accurate facts with adequate referencing. Introduction: â€Å"Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle. (Marya Mannes,But Will It Sell?: 1964) If a woman is reading the above statement she couldnt agree any less, the shrewd words of the American writer and critic Mannes have ironically drawn how media affects our lives, critics and commenters from every discipline have seized with advertisings potential power. It has been called â€Å" the most potent influence in adapting and changing habits and modes of life , affecting what we eat and the work and play for the whole nation. â€Å"(Fox, 1984, p.97) particularly women and especially through advertisement. advertising are predisposed to follow basic format: a slogan, striking image, drawing. Anything that would grasp peoples attention, the body of an advertisement contains factual information about the product or the purpose of the ad where as the logo reinforces the brand /companies identity, even though we may look at an advertisement for two seconds it leaves a mark in our minds and attaches us somehow to the brand or the product. But when analyzing on a much deeper visual level, an analyses must use a deeper perspective and in this analysis Semiotic and stereotype approach is going to be applied. â€Å"Semiotics; Semiology is the study of signs, or of the social production of meaning by sign systems, of how things come to significance† Semiotics, or semiology, is usually traced back to Swiss linguistFerdinand de Saussure, American philosopherCharles Sanders Peirce and French linguist Roland Barthes.† (TMSB, 2006, P: 12) All signs have two aspects: thesignifierand thesignified. The signifier is any material thing that signifies, for example words on a page, a facial expression, a picture, a bit of graffiti. The signified is the concept that a signifier refers to (Kevelson;1977,72 ). The basic, most essential form of sign, that is, of the relation of signifier to signified, isdenotation nearly, the factual meaning of a sign. But semiotics starts to get appealing when it exploresconnotation which involve signifying signs, signs that become the signifier for a second signified, and this is how advertising appeal to us. Using the below advertising a semiotic and stereotyping analysis is going to undertake; this advertisement is the publication of Muriel Tipalet cigar. Date of Publishing: 1970.[1] Semiotic Approach: This advertisement rather playfully foregrounds the process of connotation. One of the first things that catch many peoples eyes when they look at this ad is the smoke which is an indexical sign (a sign where the signifier is caused by the signified) which is the cigar. This image, combined with the words (arbitrary sign) on it,denotes, a sexual indication between the man smoking the cigar and the women, this way to attract â€Å"male audience† and using that when the women inhales the smoke of the Tipalet cigar shell follow him anywhere. In addition to the use of the iconic signs the photos of both the man and women resembling and combing it with â€Å"Barthes Mythologies: that every man should be with a glamorous woman and every woman should be glamorous.† (TMSB, 2006, P: 22) In addition to that the rich attractive description of the cigar at the right bottom of the ad attracts audience especially in using words like â€Å"Delicious in taste, in aroma â€Å"(symbolic signs).The use of colors as well is eye catching the yellow background with the colorful cigar packs; this definitely draws more attention to the advertisement and works as a foreplay of convincing the consumer to buy this product. Jointly, all these signs suggesting cigar, sexual relationships form a cultural paradigm, collection of signs which appeal to each other because they are culturally, or paradigmatically, related; Actually putting together two or more elements from a paradigm normally invokes, in the viewers mind. â€Å"With the exception of advertisements that actually give us factual information about a product that we dont already know plugging a product into culturally desirable paradigms, encouraging us to connotatively associate a product with other things we value, is the basic strategy of almost all brand-name product advertising today†(Jones,1999,115).As its shown in this ad the combining of the iconic, arbitrary and indexical signs is a way of persuasiveness, and this is why the ad must rely on another kind of semiotic structure besides paradigmatic relations to make its message work, using syntagmatic relations, If paradigmatic relations make meaning by way of shared cultural associations, women à   men à   relationships then syntagmatic relations are those in which the sequence of signs creates meaning. The cleverness in this ad is the establishment of avisualsequence that builds a clear relationship to reality and connects a pack of cigars to a lifetime situation but yet with their â€Å"product† the man is assured to get what he wants (the women), And thus, the advertisers are capable to relate their Cigars, not only with paradigms of relationships, life, sex, but with amazingly taste and satisfaction as well. Stereotype approach: Visual representation of reality, as seen through mass media, is accredited by sociologists to be significant in shaping peoples views of the world. Our everyday realities are expressed mostly by what we see in the media. The role of advertising in this construal of reality is crucial. The target audiences self-identification with the images being a basic condition for an advertisements effectiveness, makes advertising one of the most important factors in the building of behavior models and values systems. â€Å"Media stereotypes are inevitable, especially in the advertising, entertainment and news industries, which need as wide an audience as possible to quickly understand information. Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people ;usually relating to their class, ethnicity or race, gender, sexual orientation, social role or occupation† ( Media Awerness:2009) Gender stereotypes in society, reflected in advertising, are so familiar we hardly notice them: v The male ‘hunk, pursuer of women v The female ‘babe, seductress v The father wage earner head of the household v The housewife/mother figure protector of home and children The following table shows how common stereotypes relate and affect to Muriel Tipalet Cigars Ad/Consumer: Common and Related Stereotype. Relation to the Muriel Ad and Advertisement Generally. Influence on the consumer. Women are dependent on men. In the advertisement you can see by the use of the quote â€Å"blow in her face and shell follow you anywhere â€Å"that the man is holding the dominant role and upon his order, shell follow. â€Å"Its like women are treated like children; In 1973-1974 study by Erving goffman he concludes that women are weekend by advertising portrayals in the 1970s, ads are highly ritualized versions of the parent-child relationship, with women treated largely as children and that is diminishment damaging† (Goffman:1979,27) It creates a dilemma of temptation to the Male consumer, since every man wants women to follow his lead and demands. A good way to attract the male consumer rather than the female consumer. Women are beautiful and are sex objects. In the advertisement the female used in the image is a beautiful brunette with the perfect â€Å"media† image: In more sense â€Å"Portrayals of women in advertising are not potentially debilitating and demanding, they are also inaccurate. We dont have demography of demigoddesses. Women today (and during the time frame of many of the research studies) are considerably more than flawless decorative objects , depended upon or defined by men† (Creedon:1993,201) A good way to attract male consumers and convince where as it creates a social conflict to the female society and their need to be appealing to me, living up to the standards of these beautiful women in advertisements. Cigarettes make you â€Å"Hip† or â€Å" Interesting â€Å" â€Å"Within two avenues of advertising, tobacco and alcohol product marketing, there are a variety of layered issues surfaced in ad imagery. Gender representation and roles, values of age and class, representations of race, political and sexual orientation, fashion, sexuality, health and disease, drugs, fetishism, exoticism and colonialism are but a smattering of issues raised in these two categories of advertising. Not surprisingly, these advertisements are targeted towards a large consumer group, one might say toward society at large, since their effect is to teach children how to be as adults, to suggest to adults how to be hip, and to show seniors how hip they once were and could still be. This is not to say that all groups are pictured in these advertisements. But all groups can have associations through them, wanting to be like those consuming glamorously, even though reality may be that the purchasing consumer may not be of the same ethnic type, physical build, gender, or so cial status of the figure experiencing pleasure in the advertisement.†( Gender Issues in Visual Media : David Jacobs) Everyone is craving for the long lasting young hip life , so by giving the assumption that the Muriel Cigarette will grant that in a way , it will attract consumers on a wider range and age group. Every man should be masculine. The look on the man face in the Muriel advertising indicates, the mysterious , attractive guy: A way of suggesting that not only women should be attractive but men as well.† The Traditional role as ‘a man as masculine and the women as feminine is constantly reinforced in Advertising. To attract consumers as the cigar will make them more attractive to women , and that these cigars will enhance his look-wise role in the society. Men are dominant over women. Males are depicted as ‘authority figures in 60% of commercials. Women were used in 21% of Radio Advertising for voice overs.(Ref) In this Cigar the dominance of the male character is shown by the use of the slogan â€Å"blow in her face and shell follow you anywhere â€Å" its giving the male the suggestion of empowerment over the women and by that its combing both the stereotype of the dominance of the male and the sexual aspect of female , concluding by the abidance of the female to the male . Not to mention the cultural paradigm this advertising was published at 1970, where women still didnt have their voice empowered over the media . A way to attract male consumer into giving them the suggestion that these cigar will give you the dominance over women , and that will follow you around . Conclusion: â€Å"It must be said that without advertising we would have a far different nation, and one that would be much the poorer-not merely in material commodities, but in the life of the spirit.† (Leo Burnett on the American Association or Advertising Agencies 50th anniversary, April 20,1967) To conclude, media analysis is systematic and objective, it begins by defining a set of signs and decode them to a cultural system and interpret them to how the audience is addressed particularly in advertising (Grossberg: 1998, 156), in addition to that semiotic emphasizes that our perception of reality itself is constructed and shaped by the words and the signs we use, We are nurtured daily with the male and female stereotype so it is no wonder that we react with fear or shock or disbelief or unacceptance when we dont see the typical male or female stereotype. The Advertising Industry continues to follow rigid stereotypes because we are brought up with them and it is too difficult to exert something different than the accepted stereotype. whether we admit it or not we re using semiotics and stereotyping in every second that is passing. In addition to the fact that â€Å" There is a constant presence of media in our everyday lives , as we switch in and out , on and off , from one media space to one media connection to another , from radio , to newspaper , to telephone . From television, to Hi-fi, to Internet, in pubic, in private, alone and with others† (Silverstone, 1999, P: 6). â€Å"We cannot evade media presence, media representation. We have come to depend on our media , both printed and electronic , for pleasures and information , for comfort and security , for some sense of the continuities of experience and from time to time also for the intensities of experience†(Silverstone,1999,P:1/2) Bibliography: Books: 1. Branston, G / Stafford, R. 2006, The Medias Student Book, 4th edition, originally published on 1996, London and New York, Routledge. 2. Grossberg, L/ Wartella, E / Whitney, D, 1998, Media Making: Mass Media in a Popular Culture, London, Sage. 3. Silverstone R, 1999, Why Study the Media, London, Sage. Internet: 4. Quote Garden, Quotes about Advertising, Marya Mannes, 1964. http://www.quotegarden.com/advertising.html 5. Streeter T , University of Vermont ( 18th april/2005) http://www.uvm.edu/~tstreete/semiotics_and_ads/the_sign.html 6. Alouette, Amazing old fashioned advertisement, June 26th /2007. http://www.unsoughtinput.com/index.php/2007/06/26/amusing-old-fashioned- advertisements-cigarette-ads/ [1] Alouette, Amazing old fashioned advertisement, June 26th /2007.(Date Accessed : 31st Oct /2009) http://www.unsoughtinput.com/index.php/2007/06/26/amusing-old-fashioned-advertisements-cigarette-ads/

Free Great Gatsby Essays: The Ideal Self †Made Man :: Great Gatsby Essays

The Great Gatsby and the Ideal Self – Made Man In the same way that the all-embracing concept of the American Dream suffered certain degradation during the course of its historical development, so, too, the noble 19th century ideal of the self-made man was conveniently adapted to suit the moral climate of the 1920s. Referring to Fitzgerald's main character in his novel "The Great Gatsby", the young James Gatz is obviously modeled in this aspect of personality upon Benjamin Franklin (1706 - 1790), who is often quoted as the earliest example of this particular type of "homo americanus". As the youngster of a big family he soon went to work for his father, at the age of only ten after only two years of schooling. After his apprenticeship as a printer he concentrated on educating himself trough reading. In 1818 Franklin's "Autobiography" was published, which contains various enumerations of moral virtues he met with in his reading to arrive at moral perfection. His intention was to acquire the habitude of all these virtues, so he found it better not to distract his attention by attempting the whole at once, but to fix on one of them at a time, and if he should be master of that, he would proceed to another, and so on, till he should have gone trough them. These names of virtues, with their precepts, were: Temperance Eat not to dullness; drink not to elevation. Silence Speak not but what may benefit others or yourself; avoid trifling conversation. Order Let all your things have their places; let each part of your business have its time. Resolution Resolve to perform what you ought; perform without fail what you resolve. Frugality Make no expense but do good to others or yourself; i.e. waste nothing. Industry Lose no time; be always employed in something useful; cut off all unnecessary actions. Sincerity Use no hurtful deceit; think innocently and justly, and, if you speak, speak accordingly. Justice Wrong none by doing injuries, or committing the benefits that are your duty. Moderation Avoid extremes; forbear resenting injuries so much as you think they deserve. Cleanliness Tolerate no uncleanliness in body, clothes, or habitation. Tranquility Be not disturbed at trifles, or at accidents common or unavoidable. Chastity Rarely use venery but for health or offspring, never to dullness, weakness, or the injury of your own or another's peace or reputation.